In this episode of Women Empower Wednesdays, host Bri Logue has a captivating conversation with Cathlyn Melvin, a multifaceted TEDx coach and copywriter. Cathlyn's journey from an actor to an entrepreneur unfolds, revealing how her passion for performance and storytelling naturally transitioned into coaching individuals to craft and deliver impactful TEDx talks and compelling copy. She emphasizes the importance of messaging and how it's crucial for conveying ideas that resonate with audiences, whether on the TED stage or through email marketing.

Cathlyn discusses her unique approach to helping clients find the perfect blend of authenticity and strategy in their messaging. She shares insights into the preparation process for TEDx speakers, highlighting the excitement and challenges as some of her clients gear up for their upcoming talks. On the copywriting side, Cathlyn introduces "copy mining," a service where she repurposes existing content into engaging email sequences for her clients, stressing the power of email marketing in reaching an audience effectively. Her story reflects a deep understanding of the importance of voice and structure in both public speaking and writing, offering valuable advice for anyone looking to enhance their communication skills.

Connect with Cathlyn:
LinkedIn: www.linkedin.com/in/cathlynmelvin/
Facebook: www.facebook.com/cathlyn.rightcatcreative/
Instagram: www.instagram.com/rightcatcreative/
https://www.rightcatcreative.com/tedxqa

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media